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B2B vs B2C Marketing – What’s The Difference? By Michelle Salater
Michelle Salater In the daily course of business, networking and attending conferences you always learn something new. I have attended numerous conferences that focus primarily on B2B (Business to...
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B2B vs. B2C Marketing: Are They the Same? by Drew DeMasters
Drew DeMasters Drew and I connected some time ago when both he and I realized we were both true database marketers or heavily involved with CRM. CRM includes Lead Generation and used to rely on...
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B2B vs B2C Marketing Mistakes to Avoid by JR Griggs
JR Griggs JR Griggs and I recently met on Reporter Connection and he was kind enough to offer his thoughts on our ongoing series on B2B vs. B2C Marketing. JR stresses that at the end of the day,...
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B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley
George T. Haley, Ph.D B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations. A business may deal with consumer markets (B2C), but all businesses...
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When was the last time you sold to just one person?
Greg Ott When was the last time you sold to just one person? For the B2C marketer, the answer is everyday, but B2B marketers it is pretty much never. That is just one of the big differences between...
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